Big News! Now your associates earn 5 CE credits by completing The Dentist Playbook!
THE DENTIST PLAYBOOK
Engage Your Associates.
Empower Them To Produce.
Give Them A Reason To Stay.
$50/hr to $300/hr of increased production...
Happier dentists...
In as little as 6 weeks...
DONE FOR YOU..
Have questions or want to learn more?
Setup a call to chat with Eric
The Challenges In Your DSO Might Include:
High Associate Turnover
Inconsistency
Frequent turnover disrupts the patient experience, leading to patient dissatisfaction and loss of loyalty.
Financial Strain
High turnover results in increased recruitment costs, onboarding, and training expenses.
Team Morale
Constant changes can demoralize team members, reducing overall productivity and engagement.
Competitive Disadvantage
Practices with higher dentist retention rates attract better team talent, leaving turnover-prone practices struggling to keep up.
Low Production & Underperformance
Revenue Shortfalls
Underperformance directly impacts the practice’s revenue, limiting growth and expansion opportunities.
Inefficiency
Time and resources are wasted on underperforming procedures and practices, dragging down overall efficiency.
Patient Dissatisfaction
Lower production can lead to longer wait times and a lower quality of care, affecting patient satisfaction and retention.
Wasted Patients
Poor diagnosis and case acceptance reduces revenue per patient and lifetime value, despite increasing costs of patient acquisition.
Inadequate Dentist Training
Skill Gaps
Without proper training, dentists may lack essential skills, leading to subpar performance and patient care.
Staff Burnout
Increased pressure on staff to compensate for underperformers can lead to burnout and further turnover.
Higher Error Rates
Insufficient training can lead to clinical errors, jeopardizing patient safety and practice reputation while driving up replacement costs.
Stagnation
If dentists can’t meet basic standards, they certainly can’t keep up with new industry advancements, leaving your practice at a competitive disadvantage.
Frustrating Interactions with Underperforming Dentists
Time-Consuming
Managing and addressing constant performance issues takes time away from strategic planning and growth efforts.
Conflict
Regular confrontations can create a toxic work environment, affecting overall team dynamics and morale.
Reputation Risk
Consistent underperformance can damage the practice's reputation among patients, peers and prospective hires.
Operational Inefficiencies
Underperforming dentists can disrupt workflows, creating inefficiencies in practice operations.
Stalled Growth
Hands-On Work
You end up tied to chairside duties that limit your ability to focus on strategic initiatives and practice growth.
Resource Constraints
Lack of scalable systems and processes can inhibit growth and strain existing resources.
Competitive Lag
Your practices can fall behind competitors who are expanding and innovating.
Vision Misalignment
Misalignment between current practices and long-term growth vision can stall progress and dilute focus, sometimes permanently.
And How Do I Know All Of This?
I’ve interviewed HUNDREDS of associates across dozens of dental groups.
I've trained more clinical directors than anyone in the dental industry.
I’ve hired hundreds of my own dentists, failed at everything, and fought to solve all the problems to keep my own dental groups ALIVE.
I have over 10,000 hours of experience in associate management, conflict resolution, and training.
What Associates Are Secretly Telling Me...
"I feel like I should know how to lead, even though I don't have a clue."
"I lack clarity about how to clinically succeed"
"I'm always thinking about better opportunities I might be missing"
"I'm embarrassed to admit I don't know how to be more productive."
"My work/life balance is poor... maybe
I chose the wrong career."
"The financial stress is overwhelming... leaving may be my only way out."
"My team/work environment is unsupportive and misrepresented."
"I feel trapped in my current company."
"I expected mentorship, but I
haven't received any."
The Solution: The Dentist Playbook
How We Deliver:
ONBOARDING & COMMITMENT
Before they are allowed into the Dentist Playbook content, dentists must complete an onboarding training that ends with a signed commitment… they will have “skin in the game.” They know what’s expected, how it works, and they agree to go forward and complete the program on time.
ACCOUNTABILITY COACHING
They’ll get to know their accountability coaches. This gets them 100% familiar with our online coaching platform, the call schedule, and it creates a customized strategy for them. It also forces them to begin finding and reviewing their personal performance data (if they aren’t already).
VIRTUAL LESSON CONTENT
Each week dentists are assigned modules with videos to review and activities to complete. We’ve designed the delivery to fit the busy schedule of dentists all across the country. The coach monitors their progress and they are required to participate regularly in the online community. They also get customized support to any issues that may arise.
LIVE CALLS
We’ll host live Q&A Calls every other week so your dentists can talk with our team face to face, ask questions, and get individual support for their unique situations.
RAPID RESULTS
Dentists are encouraged to complete the program in 6 weeks, but we allow for 10 weeks of time. However, if dentists can’t commit to completing the program in 10 weeks, outside of extenuating circumstances, they will be un-enrolled. You get access to the modules and content that we teach, plus you’ll get regular updates on the progress of your dentists.
METRICS
Dentists will also have a framework to track their daily KPIs and set weekly goals around their KPIs, team engagement, and patient support.
The Offer To Your Associates
Unlock your full potential as a dentist. Clinical confidence, control over your financial future, and work-life harmony. Our program will make you the MASTER of your time, your clinical outcomes, and your income… EVEN if you work in someone else's practice.
AND… we deliver all of this WITHOUT adding any clinical procedures to your dentists’ skill set.
Here's What Others Are Saying About
The Dentist Playbook
I got great value out of this program. I'd argue more value than any one single CE I've taken. It was a great way to refocus my perspective of everything I do as an associate dentist. For the amount of time invested, the return was well worth it.
Associate, Dr. T (Michigan DSO)
The Dentist Playbook gave me reason to slow down and create intention for my days and weeks instead of just showing up and going through the motions/normal routine.
Dentist, Dr. S (Independent Dentist)
Honestly, I wasn’t confident that it would work. But it blew my mind. I just did what Eric and my coach recommended.
Associate, Dr. B (Kansas DSO)
The Dentist Playbook gave me clarity and confidence in my career path. It’s the mentorship I didn’t know I needed.
Associate, Dr. R (Independent Dentist)
I don’t know what they are teaching our dentists, but they show up everyday more engaged than ever. Our entire team is amazed. MORE PLEASE!
Operations Leader, GN (Michigan DSO)
I can communicate with my team members and patients better. I am able to let my patients feel confident in our plan and that they are in good hands. I’m a more efficient dentist
Associate, Dr. N (Louisiana DSO)
Honestly, my dentists were happy. That was enough for me. But then I saw the performance numbers moving and I realized we’d struck GOLD. Thanks, Eric.
Founder/CEO, CP (Wisconsin DSO)
I learned specific strategies and mindsets that help to propel a high-value general dentist. Specifically, I learned I just need to do the things that most dentists don’t want to do. It’s like going to the gym—we all know we need to exercise; yet, why aren’t we all super fit?
Associate, Dr. M (Oklahoma DSO)
What's The Program Content?
Mindset & Measurement
MODULE 1
Dentists often feel out of control in their careers. We teach them how to develop a growth mindset, overcome self-doubt, and use strategic measurement to achieve personal and professional goals.
Outcomes: Renewed career engagement, strategic performance tracking, and inspiration for what’s possible.
"Raving Fan" Patients
MODULE 2
Patients love dentists who make them feel valued. Learn to foster meaningful patient connections, establish consistent diagnostic standards, and deliver exceptional experiences.
Outcomes: Happier patients, increased referrals, and dentists who prioritize exams and checklists.
MAX Case Acceptance
MODULE 3
Case acceptance training is often overlooked. Discover strategies to get more "YES's" from patients, speed up treatment planning, and turn missed opportunities into success.
Outcomes: Improved case acceptance, easier financial arrangements, and enhanced dentist training.
Team Leadership & Communication
MODULE 4
Teams struggle with poor communication and trust. Build leadership skills, run effective huddles, and foster team collaboration to drive daily success.
Outcomes: Stronger teamwork, better handoffs, and confident, skilled dental teams.
Effective Time Management
MODULE 5
Time inefficiencies hinder productivity. Optimize every moment in the practice without compromising quality, reducing patient wait times, and improving efficiency.
Outcomes: More treatments, happier patients, and increased production.
Practice Success = Life Success
MODULE 6
Even "successful" dentists may feel unfulfilled. Develop a strategy for personal success, manage finances, and create a balanced, meaningful life.
Outcomes: A quarterly strategic plan that harmonizes their life and their practice...which means greater dentist retention.
Pricing
The Dentist Playbook
Let us train your dentists FOR YOU.
What Does It Cost?
The cost of losing your dentist and replacing them? Somewhere between $30k and $100k per dentist. Every quality dentist you keep saves you that amount.
What’s a $50/hour production increase worth? Almost $85k per year of revenue. $100/hr = $170k. And some dentists increase their production far more.
What’s the cost of hiring a great productivity coach for your dentist? Several thousand dollars per month?
What’s the cost of YOUR TIME if you decided to build the training, and deliver it yourself? You probably earn $500 to $1500+ per hour. Allocating the HUNDREDS of hours that have gone into building this program would be a prodigious investment, $100k+
The entire program, including the online coaching platform, the accountability coach, and all the bonus material and live calls, will cost less than $5k per dentist.
Just $4995 per person
What We Don't Do
WE ARE NOT RESPONSIBLE FOR:
Leading your dentists, setting expectations, hiring dentists, overseeing their clinical performance, or managing your relationship with them. That has always been the duty of whomever serves as your clinical director. If you need help there, we have a unique program to develop that side of your business. But this is not that.
THIS DOES NOT ADDRESS THE SHORTCOMINGS OF YOUR PRACTICES
And based on my experience, your practice likely has shortcomings.
What do I mean? Does every member of every practice know the 6 key fundamentals to practice success? Do they know the key numbers and the benchmarks for those fundamentals? Are they measuring those numbers DAILY, taking responsibility and immediate action to address the numbers when they are off? Is there a leader in place that’s gently and lovingly driving accountability with all team members for those outcomes and sustaining a winning culture?
For your practice to be optimized and scalable…those things need to happen. This program will not address those issues. We have a program for that too, focused on managers. But this is not that.
WE WON'T BE ADDRESSING CLINICAL QUALITY ISSUES
We do offer guidance for dentists to find help if clinical quality is an issue, but we won’t be monitoring their clinical outcomes. This is your duty, just as it always has been. Our clinical director training is where you can find more support on this.
CLOSED COMMUNITIES FOR INDIVIDUAL DENTAL GROUPS
Your dentists will be in a community with dentists from all around the country. We have found that this type of environment fosters the most safety, learning, and confidence. We don’t currently build closed communities for individual dental groups because it would be cost prohibitive to operate
ALLOW LEADERSHIP OR NON-DENTISTS TO PARTICIPATE
To provide a safe space for open communication, we don’t allow leadership or non-dentists to participate in the private community. You can be certain that there is no tolerance in the community for negative communication. You will have access to 100% of the content, just not the community.
Frequently Asked Questions
Who is this for?
Multi-Dentist Practices, Emerging and Mid-Market Dental Groups looking for better dentist performance, engagement, job satisfaction, and retention…but who need all of those things NOW without wasting a ton of valuable company time.
What does The Dentist Playbook do?
We’ve built and proven a curriculum that gives dentists over 50 tools, habits, and mindsets that lead to immediate changes in behavior, productivity, and job satisfaction.
What results can you expect, and when?
Your dentists show up everyday with a plan to improve. New skills. And new motivation to perform. They see the role your company plays in their future, and how to make the most of the opportunity. You’ll see this in the first few weeks. And by the end of the program, you should expect to see $50-$100 an hour in increased productivity.
What happens after The Dentist Playbook?
That’s up to you. But if your dentists enjoyed the program and want to continue the positive momentum, our DentistOS is the perfect community. In it, we ASSURE that every dentist has a personalized strategy for their quarterly improvement in your practice, we track and troubleshoot performance, and we provide a leadership & life training curriculum that helps them become the person they intend to be…without your bearing responsibility for their development.
The Dentist Playbook shows them WHAT to do.
The DentistOS puts it in motion, and keeps them growing consistently.
I don't have time to train my dentists.
We know! That’s why we built this. This will require NONE of your time. Go focus on your most important tasks!
I'm not sure my associates trust me or you to do this.
That’s normal. We have to earn their trust, and our program is built to do that.
I don't feel comfortable talking about personal life issues with my dentists.
Of course! That’s normal, and that’s why WE do it. It’s okay for us, but it might not be okay for you. But it’s definitely where they need help and support. Someone has to do it!
What if my dentists don't buy-in or commit?
That’s okay, it just means they aren’t a fit for this program. It might also be a sign of why you are struggling with their performance. We find that almost all dentists make the initial commitment after going through our introductory module.
Is this just for dentists that are struggling?
Absolutely not! This is for ANY dentist that wants BETTER! We’ve actually found that high-performing dentists get MORE out of the program, despite the fact they are generally familiar with many of the principles. Some dentists have even noted that a single concept, when applied, was worth over $100 per hour of production. Just one thing!
My dentists aren't self-motivated...
This is why we’ve now included accountability coaching. Dentists…whether they like it or not…are busy and need support. It helps them get the results they want, and we’ve found that often dentists that “aren’t self-motivated” were actually just overwhelmed, and in need of some guidance. Think of our coaches as “personal performance virtual assistants.” What a gift to give your dentists!
What if the dentists don't finish on time?
Because of the accountability coach, this won’t be a problem OR a surprise. The only reason a dentist won’t finish on time is because they’ve chosen not to answer dozens of emails, texts, and phone calls from their coach, and they’ve decided they aren’t willing to do anything to make things work. It’s a choice, and also…an important lesson for you to learn about this dentist.
What's the cost?
The cost of losing your dentist and replacing them? Somewhere between $30k and $100k per dentist. Every quality dentist you keep saves you that amount.
What’s a $50/hour production increase worth? Almost $85k per year of revenue. $100/hr = $170k. And some dentists increase their production far more.What’s the cost of hiring a great productivity coach for your dentist? Several thousand dollars per month?
What’s the cost of YOUR TIME if you decided to build the training, and deliver it yourself? You probably earn $500 to $1500+ per hour. Allocating the HUNDREDS of hours that have gone into building this program would be a prodigious investment, $100k+
The entire program, including the online coaching platform, the accountability coach, and all the bonus material and live calls, will cost less than $5k per dentist.
What if we want to keep this going?
The DentistOS is built to continue the growth and incorporate leadership and life content. $500/mo per dentist, with a 1 year commitment.
Can we customize this program for our company?
We’ve engaged with several groups to build a customized version of the program. We believe there are advantages and disadvantages to this approach, but if you think it’s the right fit, let us know.
Still have questions?
Book a call with Eric.
READY TO dive in?
Sign-up Today!
Let us train your dentists FOR YOU
