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WINNING WITH DENTAL ASSOCIATES
Winning the Dental Associate Game
Find Them. Lead Them. Keep Them.
And Enjoy It.
A proven system crafted to strengthen leadership and support for all of your dentists.
Your ability to manage, develop, and retain associate dentists isn’t just key to growth...
It might be the key to your sanity.
If You Are Reading This, You Know...
Your retention of dentists could be better. OR…maybe you are retaining dentists you shouldn’t keep.
They aren’t performing as well as they should be. But is it them? The practice? Or you?
Your relationship with your dentists could be better…should be better. But it’s hard! Performance reviews can suck for both of you. And the truth it…you have other things you’d rather do.
Deep down inside, you know you didn’t deliver on some of your promises. The team might now be as good as you said. The systems aren’t what you promised. Or maybe you just don’t have time for the mentorship. You really want to deliver. There just isn’t enough time.
Do they even trust you in the first place? They might like you, respect you, and appreciate you…but sometimes its seems like they don’t totally trust you.
The struggles with your dentists become struggles with the rest of your team…and vice versa. You probably aren’t fully staffed, but which issue comes first…The dentists or the team?
Your ability to do true clinical oversight and quality control just isn’t there. It would be if you had more time…but would it even be your highest and best value?
About the time you are fully staffed on dentists…you get another "quit" notice. And the energy you must put into hiring new dentists takes away from the attention your existing dentists need. It’s a VICIOUS CYCLE.
There are a bunch of really important conversations you should be having with your dentists…but having those conversations is really risky. Sometimes, when you have difficult conversations, they subsequently leave.
You know that your growth depends on finding and retaining great dentists.
You Know All These Problems Exist.
You Are Fully Problem-Aware.
The Real Issue Is That You Need A Solution.
You don't need another webinar
You don't need another course.
You don't need a weekend program.
You need a system that works.
Customized to your business.
And you need it installed.
You Need Our Playbook!
Winning With Dental Associates
We build your customized system WITH YOU and your team.
Each month, you and your key team members (assistants, operations team, clinical support, whomever!) will attend our CLINICAL LEADERSHIP SUCCESS DAYS. These full day, live digital sessions will establish the WHY and the WHAT for each of our 6 key subject areas. We will make assignments and deadlines with your team to assure that 100% of the deliverables will be completed ON TIME. Every month, you'll have new systems INSTALLED and operational.
Between the monthly CLINICAL LEADERSHIP SUCCESS DAYS, you’ll also have direct access to Dr. Eric J. Roman and his coaches through monthly Q&A calls, focused support hours, the Clinical Leadership Corner (Dentists ONLY), and our online community with 24/7 access to all our recorded content and sessions.
How It Works: The 6-Step Framework
CLEAR, WRITTEN EXPECTATIONS
Establish clear agreements—so both you and your dentists know exactly what’s expected. Set up clinical standards, behavioral expectations, and job descriptions. Build trust, prevent misunderstandings, and strengthen relationships.
Deliverables:
Documented expectations that work for you and for them
Clinical Standards; Job Descriptions; Dentist Manual and behavioral expectations
Benefits
Builds Trust: Clear expectations foster trust and accountability within the team.
Prevents Misunderstandings: Precise guidelines reduce conflicts and enhance mutual understanding.
Strengthens Work Relationships: Clarity in roles and expectations leads to stronger professional bonds.
BENCHMARKING, DASHBOARDS, AND KPIs
Track dentist performance with simple, effective dashboards. Engage dentists in their own success by making data actionable. Foster accountability without micromanaging.
Deliverables:
Dashboards that work
Examples of clinical playbooks to help dentists respond to data
Accountability workflows and systems to ensure that numbers are managed
Benefits:
Increases Productivity: Clear metrics drive productivity and performance.
Facilitates Growth: Identifies key areas for improvement and development.
Fosters Alignment: Keeps everyone on the same page with consistent performance insights..
SIMPLE AND EFFECTIVE 1-1s WITH DENTISTS
Install a system for 90-day performance cycles that’s easy and transparent. Shift from “reviews” to coaching. (No surprises, no stress.) Retain top talent by providing real, ongoing engagement.
Deliverables:
Custom 1-on-1 and check-in formats
Training in coaching, difficult conversations
360 review framework
Benefits:
Encourages Growth: Supports dentists' professional development with structured guidance.
Strengthens Communication: Ensures ongoing dialogue and strengthens team dynamics.
Boosts Retention: Positive feedback loops retain top talents by highlighting value and contributions.
COMPREHENSIVE ONBOARDING AND TRAINING
Create a seamless onboarding experience that gets dentists up to speed fast. Implement adult-learning strategies for long-term skill retention. Develop training workflows that reduce your time commitment without sacrificing quality.
Deliverables:
Onboarding and Training Checklists and Framework
Technological Efficiency Hacks
New Dentist Clinical Orientation
Training and Recurrent Training Protocols
CE Management Best Practices; All-Dentist Meeting Templates
Benefits:
Enhances Efficiency: Quick and efficient integration into practice operations.
Boosts Confidence: Reduces onboarding time while increasing dentists' confidence in their new roles.
Promotes Continuous Learning: Embeds a culture of learning and development.
STRATEGIC DENTIST RECRUITMENT
Stop wasting time on candidates who aren’t a fit. Implement hiring strategies that attract motivated, long-term associates. Build a recruiting system that runs without you.
Deliverables:
Hiring Frameworks
Job Ads and Ad Strategies that work
Interview Strategies
Where to Hire From and How to get associates to BEG you to hire them
Benefits:
Attracts Top Talent: Targets the best candidates to fit the practice profile.
Saves Time: Delegate recruitment responsibilities efficiently, preserving leadership focus.
Ensures Long-Term Fit: Align potential hires with your values and expectations from the start.
CLINICAL LEADERSHIP...ARE YOU THE RIGHT PERSON?
Clarify your role and decide if you should be the clinical leader. Develop a delegation strategy to free up your time. Find and train the right person to take this over—so you can focus on growth.
Deliverables:
Annual Clinical Director Calendar
Customized Clinical Director Job Description
Clinical Director Strategy
Benefits:
Clarifies Roles: Outlines precise expectations, decreasing role confusion.
Promotes Delegation: Identifies which tasks can be delegated for more efficient practice management.
Facilitates Growth: Assists in future-proofing the practice with competent leadership support.
Why Trust Me?
I’ve trained more clinical directors than anyone in the dental industry.
I’ve personally interviewed HUNDREDs of associates across dozens of dental groups.
I’ve hired triple digits of my own dentists, failed at everything, and fought to solve all the problems to keep my own dental groups ALIVE.
I have OVER 10,000 hours experience in associate management, conflict, and training.
I’ve trained dental groups that collectively generate BILLIONS in annual revenue. From multi-dentist solo practices, to emerging and mid-market DSOs.
How Much Does This Cost?
The Real Question is: How much does it cost to keep struggling?
Losing a dentist costs $30K-$100K per hire—in lost revenue, patient attrition, hiring fees, and wasted time. And if you try to build a retention system yourself? That’s $100K+ in lost time spent creating something from scratch. A high-level clinical director support community alone would cost you $20K+ per year—if you can even find one.
Instead, invest in Winning With Dental Associates and save time, money, and stress.
Every lost dentist costs you $30K-$100K—money you won’t get back..
Building this system yourself? Expect to lose $100K+ in time.
A support community like this would cost you $20K+ per year.
Your Investment
NOW ACCEPTING APPLICATIONS THROUGH 6/20/25
12-Month Contract: $2500 Initial Deposit to secure your seat, followed by 11 monthly payments of $2500 (beginning July 1, 2025 and processed on the 1st of every month).
Guided implementation with expert support to integrate Winning With Dental Associates into your workflow
Unlimited team access—so this isn’t all on your shoulders
1-year membership to all live calls, program content, and exclusive quarterly planning sessions
24/7 access to our online portal with recordings and resources
Still have questions?
Book a call with Eric.
Register Today!
Let's Start Building Your Clinical Director Program.
