About Eric

About Dr. Eric J Roman

I’ve built two dental groups and coached leaders who generate hundreds of millions in care. I’ve spoken to and taught tens of thousands of people. But most importantly, I’ve discovered who I was always meant to be — and I want to help you do the same.

About Eric

Eric is an explosion of energy and wisdom that lights up
the room and has no equal in the dental industry.

Dr. Marc Adelberg, DDS

  ERIC’S journey . . .


When we narrate our business stories, the spotlight is often on the crowning moments—the successful exits, the nailed targets, the thriving culture. I’ve had those moments, too. I’ve led a dental group from a mere concept to a near $30m business, all within five years and all within a single city. We nurtured a culture of hundreds, shaped leaders who stepped into grander roles across the industry. Success, as they say, was a familiar visitor.

Yet, what we often sideline is the raw, often painful journey that paves the way to these wins.

Unmasking the Dark Corners: The Setbacks

The road to success, as I discovered, is peppered with deep pits of setbacks. The year 2013 held one such pit for me—I lost millions and had to begin from scratch. The rough ride took a toll on my family life—pushing it to the brink of collapse. There were countless moments when bankruptcy loomed, casting long, unshakeable shadows.

The Hidden Costs of Success

Beyond the fiscal downs, there were personal sacrifices. The unending travel, the disrupted sleep, the unseen sunrises and the missed goodnights. I missed out on precious family moments—school plays, birthdays, anniversaries. Emotionally, it was a turbulent ride—self-doubt, frustration, depression—the unseen cost of success.

Through it all, I realized that victories and losses, they seem to walk hand-in-hand.

A Lesson Learnt: The Pursuit of Happiness

However, amid this chaos, I unearthed a critical insight—business, life, it doesn’t have to be a constant see-saw of highs and lows. True happiness doesn’t hinge on milestones or achievements. It comes from making intentional life and work choices.

Choices that I’m eager to help you make. Together, we can navigate the entrepreneurial labyrinth, ready to face the challenges, yet not losing ourselves in the process. The journey might seem daunting, but remember, every step we take brings us closer to a happier, more fulfilling life and career.

In my role as a Partner and Executive at the DEO, I’ve found immense satisfaction in providing vital education and support to fellow dental professionals. Together, we can navigate the entrepreneurial labyrinth, ready to face the challenges, yet not losing ourselves in the process. The journey might seem daunting, but remember, every step we take brings us closer to a happier, more fulfilling life and career. Leveraging our collective wisdom, we can revolutionize our professional paths…

While maintaining a harmonious personal life.


Eric Roman is an explosion of energy that lights up any room. His combination of positive attitude and inexhaustible knowledge has no equal. If you are looking to take your company to the next stratosphere, let Eric be that beacon to guide you along the journey!

Dr. Marc Adelberg

DDS, Founder and Visionary, Adelberg Montalvan Pediatric Dental Group; Diplomate, American Academy of Pediatric Dentistry

Eric Roman is a remarkable visionary and simply one of the “good guys” in the dental space. He has a passion for clarifying vision in the lives and businesses of others while holistically addressing the whole person with relentless positivity. That passion creates a unique brand of wisdom to help entrepreneurs along a successful path.

Jeromy R. Dixson

DMD, MBA, Founder and CEO - Dental Capital Partners and The DSO Project

Eric is a brilliant man with great business sense. He is a true visionary. I strongly encourage you to seek Eric because if anybody can help you become a better dentist, a better businessperson or a better human, it's going to be Eric. He is one of the most positive people I've ever met in my life.

Dr. Chad Duplantis

DDS, Owner, Fossil Creek Dental Partners, LLP; Speaker, Key Opinion Leader

The shifts that I have experienced this past year in my professional life AND my personal life are simply breathtaking….and it wouldn’t have happened without my relationship with Eric.

Jason Ayers

Owner, Visionary Alignment

What makes Eric so valuable is that he’s experienced my biggest challenges himself! And as a high-level Visionary, he understands the pains I’m encountering while we grow. He has this ability to unlock my mind to help me sort out the highest priorities. Every time we talk, I leave with clarity.

Dr. Greg Toback

DMD, MS, Founder, Shoreline Periodontics Group

I’ll never forget the day Eric changed my life in a 20-minute chat in a hotel bar. In a few short years since that meeting, I went from practicing alone to operating 8 locations — and we are growing every day. He elevated my game, and he elevated my life. If that’s what you want, you won’t find anyone better.

Dr. Andrew Henritze

DDS, Founder and President, Henritze Dental Group

In a short time, Eric helped me through several employee dynamics that had been weighing on me for several years. Not only do our sessions together lead to practical and actionable solutions, but every time I walk away feeling confident and capable as a leader of the business. I’ll be working with Eric for a very long time.

Ryan Cope

Co-Founder, WANDR

I felt like I just met the Tony Robbins of dentistry!

Dr. Taran Bhatia

DDS, Owner, Temple Dental Arts + Red Balloon Dentistry + Lago Vista Family Dentistry; Dental Business Coach @ Black Diamond Executive Coaching

Eric’s guidance, consulting, and support were invaluable in seeing through my exit to a private equity group at an excellent valuation. But working with Eric wasn’t as much about helping me close up my life as a dentist as it was about pushing me toward my dream of doing something different after selling. I will be forever grateful to Eric, his spirit, and his genius.

Dr. Blake Kingsbury

DDS, Past CEO, Gastonia Dental Center; Founder and CEO, Vela Boatworks; Founder, One Dental Match

In a single afternoon, Eric brought me out of confusion and back to clarity about who I am and why I started my business. In less than a year since then, my business has grown 10x, I am living more authentically, I’m finding joy in my business again, and I’m watching my team thrive like never before.

Melanie Merkling

Founder and CEO, Tightrope Ventures

Dr. Eric Roman's true gift as a coach and mentor is his ability to inspire his clients to discover what is truly important in their lives. The savings you get in time, emotional investment, and mental bandwidth are why I wholeheartedly recommend him.

Dr. Glenn Vo

DDS, Founder and CEO, Nifty Thrifty Dentists; Owner, Denton Smiles Dentistry

Work With Me

Work With Me | Individuals


​​If you’re an executive leader for a growing dental company, chances are you’re tired of chasing a living at the expense of your life. I can show you how to find harmony and happiness.

Work With Me | Companies-Organizations


If your company is a growing small- to mid-market DSO — or you have a product or service that’s geared towards DSOs — I can support your company with unique experience, wisdom, and connections.

Upcoming Events

Founders Retreat

Park City, Utah

Nov 9- 10, 2023

1 Life Retreat

Salt Lake City, Utah

Feb 9 - 10, 2024

Dykema DSO Conference 2023

Atlanta, GA

July 19-21, 2023